Our Story


Since Realty Marts International, Inc. Realty began in 1963, it has been a leading force in real estate in the Pensacola, Pensacola Beach and Gulf Breeze areas. Now, partnering with Southern Real Estate Sales, the scope has broadened and the opportunities are endless.


Combining the strengths and experience of RMI owners Noel and Joanne Faddis and their team with that of Southern’s Susan Carleton will increase the extent of our operation and truly solidify Southern Real Estate Sales’ presence for real estate along the Gulf Coast.


Not only does Southern Real Estate Sales specialize in Pensacola Beach real estate, but also real estate services along the coast of Florida and into coastal Alabama, with offices in Orange Beach and Fairhope.


Both Southern and RMI are service organizations that built their business and reputation on serving the public through sound ethics, honesty and integrity so it is a natural transition to work together.


Southern Rentals and Real Estate has been a leading provider of vacation rental, residential leasing, real estate and property management services in Northwest Florida and Coastal Alabama since 1995. Along with Southern Real Estate Sales division, the Southern family of companies includes Southern Vacation Rentals, Southern Residential Leasing, RE/MAX Southern and Southern Association Management. Together, we represent nearly 1,100 vacation rentals, approximately 1,000 long term rentals, countless real estate opportunities and more than 40 associations along the Gulf Coast.

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